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Thread: Why Not Monthly

  1. #1
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    Default Why Not Monthly

    Robert and Team
    Can I ask why bi-monthly and not monthly and available in stores like WHSmiths.

    Surely being Bi-monthly some articles are old news and most content on products, events etc have been covered at least a month before by the monthly mags like Photo-Plus (which is also for Canon users) etc.

    I think you are missing a trick and the mag would appeal to more users if it was monthly.....

    Just my thoughts
    All the best
    Peter Woods LRPS

    My Web Site

  2. #2

    Default Re: Why Not Monthly

    Quote Originally Posted by Pete View Post
    Robert and Team
    Can I ask why bi-monthly and not monthly and available in stores like WHSmiths.

    Surely being Bi-monthly some articles are old news and most content on products, events etc have been covered at least a month before by the monthly mags like Photo-Plus (which is also for Canon users) etc.

    EOS magazine is not a news publication. Our aim is to help owners of EOS cameras understand and use the many features of the equipment.

    For the latest EOS news, simply sign up to our free e-mail newsletter (see http://www.eos-magazine.com). This will bring you details of new products on the day they launched, tell you about the latest Canon cashback promotions, give links to new firmware upgrades, and much more.

    When you buy a magazine on the high street, around half of the cover price goes to the retailer and distributor. Publishers cover this cost by increasing the amount of advertising in their magazines. By selling direct, through subscriptions, EOS magazine is able to devote more of its pages to editorial content.

    Incidentally, EOS magazine is published quarterly.

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    Default Re: Why Not Monthly

    Robert, Thanks for the reply.. understand the reason not to go to shops now, but what about monthly or do you feel it would be difficult to fill the mag with relevant quality editorial on a monthly basis ?
    All the best
    Peter Woods LRPS

    My Web Site

  4. #4

    Default Re: Why Not Monthly

    Quote Originally Posted by Pete View Post
    Robert, Thanks for the reply.. understand the reason not to go to shops now, but what about monthly or do you feel it would be difficult to fill the mag with relevant quality editorial on a monthly basis ?
    There are plenty of EOS camera features to cover - but would you be willing to pay an annual subscription fee of around 50?

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    Default Re: Why Not Monthly

    Another good point, so that would be 4.16 an issue....
    Now most monthly mags are about 3.99 so you would not be a million miles away....

    Could be worth considering... You know us canonites can never get enough of a good thing ;-)
    All the best
    Peter Woods LRPS

    My Web Site

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    Member rhodopsin's Avatar
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    Default Re: Why Not Monthly

    Quote Originally Posted by Robert Scott View Post
    There are plenty of EOS camera features to cover - but would you be willing to pay an annual subscription fee of around 50?
    Personally I would pay that for an annual subscription to receive 12 copies but you'd probably lose the custom of those that wouldn't.
    rhodopsin The fat bloke with the camera stuck to his face, well actually I was born with it.

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    Default Re: Why Not Monthly

    Quote Originally Posted by Robert Scott View Post
    There are plenty of EOS camera features to cover - but would you be willing to pay an annual subscription fee of around 50?
    YES - PROVIDED that I had a reasonable degree of confidence that content was "current"... With the plethora of information sites available today - that's a tough call to get stuff into print in a timely manner!

    50/a is not unrealistic for a 12 issue sub to any decent magazine...

  8. #8
    Member Dave's Avatar
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    Default Re: Why Not Monthly

    Thinking laterally – You could have a split subscription. Give a seasonal title to the Dec, March, June and Sept issues. You could then sell monthly or seasonal (quarterly) subscriptions for 50 or 20 respectively.

  9. #9
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    Default Re: Why Not Monthly

    My first thought on 50/a is that it would be difficult to find material to fill it on a monthly basis and so the 12 issues might become thinner than what we know and love. Recent Canon practice would not help if they continue to launch new products in bunches e.g. bodies and lenses.
    My second thought is that you might overcome this by offering corresponding coverage of other national markets - US, Japan, Australia, Europe etc - hey you could become an fully international product! - Wow!
    My third thought is that a substantial amount of the content might therefore not interest me and I might end my susbscription.
    Conclusion - stick with it - I like your mission statement!
    Gerald

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    Default Re: Why Not Monthly

    Or stick to quarterly printed magazines with online monthly "infill" editions in between.
    Cliff Hobbs
    Wannabe Architectural Photographer - Always willing to listen and learn

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